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What hurdles and decisions await new market entrants?
In an effort to minimise the risk of contamination from COVID-19 and to step in early when it strikes, health tech providers around the world are looking to virtual care solutions such as connected wearables. Suitable for healthy as well as at-risk individuals, they offer unobtrusive remote monitoring to keep people safe without the need for face-to-face contact. But developing such an offer is not simple. Our US expert outlines the challenges for companies looking to enter this increasingly competitive market.