What hurdles await new entrants to the ‘virtual care’ market?
Read the advice from our US expert
So predicts Arnol Rios, Head of business development at Takeoff Point, a Sony unit that provides the mSafety platform in North America. Stimulated by the COVID-19 crisis, he notes that mobile health solutions are taking off even faster than previously predicted. “Connected wearable devices enable reliable, cost-effective remote monitoring, which is just what the world needs right now,” says Arnol.
In a recent article by Rios published in MobiHealthNews, Arnol offers advice to companies that are keen to start deploying wearables and other mobile health tools. He notes that, despite being more motivated than ever to make mobile health technology available, these companies face a series of hurdles and need to make several important decisions along the way. For example, is outsourcing the way to go? How do you ensure your feature set matches your target group? Should you involve a healthcare expert or institution in your project from the start? And if you do, what might they expect in return?
In spite of the challenges, Arnol encourages companies to persevere. “There has never been a better time to invest in mobile health solutions,” he concludes. “The organizations that succeed in bringing new services to market now will enjoy a competitive edge in the post COVID-19 landscape. This is no fad. Virtual care is poised to become a mainstay.